A guide to
start from
the ground up
Why this book?
Starting a project or rethinking one that already exists is about much more than making a business decision. It is a way of positioning yourself in the world. This book is a starting point for anyone who wants to build something meaningful but needs clarity: about what to offer, how to structure it, and what will sustain it beyond intuition or desire.
Who is it for?
This book is designed for two key moments:
Those who are about to start a business Those who are about to start a business and are gathering as much information as possible to define their product or service, with the intention of building it from an honest, structured, and functional foundation.
Those who have already started, but feel that something still does not quite click: their service is unclear, their brand does not fully represent what they do, or their project is moving forward without a solid structure.
In both cases, this book can help you compare what you have imagined with what you are actually building.
What can you expect?
A series of questions to help you thoughtfully review what you are creating.
Practical exercises designed not to pressure you, but to guide you through the process.
Spaces for reflection to help you better define and articulate your product, prototype, or service.
Clarity on what it means to build a brand or project with a business purpose, not just a creative one.
A foundational framework to help you move toward a stronger, more solid business model.
This book is part of
a methodology
This is the first volume of the Business Functioning Circles: a methodology designed to help entrepreneurs structure their ideas from the ground up. Each circle addresses a different dimension of the business. This first one begins where every lasting company should begin: at the foundation.
If your project has value, it deserves to be built well. This book does not promise formulas, but it does provide structure. And sometimes, that is exactly what is missing.
This book does not promise formulas, but it does provide structure. And sometimes, that is exactly what is missing.
This book does not promise formulas, but it does provide structure. And sometimes, that is exactly what is missing.
BUSINESS FUNCTIONING CIRCLES
PART 1. IDENTITY
FREQUENTLY
ASKED QUESTIONS
What if I already have a product or service up and running?
You can use this book as a mirror. It will help you review what you already have, compare it with the foundations presented here, and identify areas that may need adjustment or redesign. It is not a mandatory “restart,” but rather an opportunity to refine what you are doing with greater intention.
Is it only for creative businesses, or does it apply to other types as well?
It applies to anyone who wants to offer a product or service with clarity, regardless of the industry. The approach is flexible, but in-depth. What matters is being willing to think beyond the obvious.
Can I work through this book on my own, or do I need guidance?
You can work through it independently. It is designed to guide you step by step, at your own pace.
However, if you later want to go deeper through one-on-one consulting or join the full Business Functioning Circles program, that option is also available.